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RESUME

Objective

 

To be rewarded the opportunity to contribute my interpersonal & results-driven marketing skills to benefit all team goals for a dynamic, creative, & growing company in the digital media landscape.

Work​

experience​
 

Affiliate Marketing Manager | ID.me

​2014 - 2014

 

Coordinated overall Marketplace Affiliate Program and New Site

- Strategized and collaborated to create new site relaunch featuring cash back loyalty model, point reward system, and personalized for each ID.me user

- Develop, implement, & support affiliate marketplace strategies & promotions

- Identify & act on opportunities to broker relationships between clients to improve performance & profitability

- Analyze data, draw conclusions, & develop recommendations

- Drive new traffic, growing revenue, improve ROI, & contribute to overall business goals

- Attend industry conferences and in person presentations for networks and agencies

- Manage all site merchandising to host the best performing and relevant offers

- Develop content to generate inbound leads

- Coordinate with networks to identify problems & assist in resolutions

- Coordinate across all departments to define functional processes for rapid company growth

 
Affiliate Account Manager | SHOP.COM

​2013 - 2014

 

Coordinated overall US Marketplace Affiliate Program

- Increased affiliate sales revenue 32% YOY - Surpassed Q4 quarterly advertising sales goals by 28% YOY

- Develop, implement, & support affiliate marketplace strategies & promotions

- Identify & act on opportunities to broker relationships between clients to improve performance & profitability

- Analyze data, draw conclusions, & develop recommendations

- Drive new traffic, growing revenue, improve ROI, & contribute to overall business goals

- Implement new responsive email templates to integrate new technologies to improve email performance

- Coordinate with networks to identify problems & assist in resolutions

 

 

Affiliate Marketing Administrator |SHOP.COM

​2012 - 2013

 

​Assisted in coordinating Marketplace Program for U.S. & International sites

- Monitored networks & site to initiate changes to reflect accurate term amounts & conditions

- Generated reports to predict trends, analyzed successes & areas of opportunities for overall marketplace program

- Compiled & executed weekly internal newsletters- Participated in regular client & network meetings to ensure client goals & objectives were achieved

- Coordinated with web merchandising team to ensure promotions & placements were executed

 

 

Creative Assitant | Jani-King of the Triad

​2011 - 2012

 

Oversaw all aspects of general office coordination

- Maintained office calendar , coordinated events, managed social media platforms & monthly newsletters

- Interacted with clients, vendors, & visitors to ensure the highest level of customer service

- Maintained internal web portal system & mailings to effectively establish communication between departments, franchise owners, & clients

 

Business Development Consultant | SinglePlatform

​2009 - 2010

 

- Developed a new social media product for local businesses within a team focused environment

- Created lead sheets, generated appointments,  & closed sales using Salesforce

- Set up clients & advised them on uses of social media & real-time web presence marketing

- Participated in online technology start-up conferences

 

Public Relations Intern | Lividini Weisenfeld Partners

​2008 - 2009

 

- Participated in company meetings with clients to plan strategic marketing strategies

- Researched & developed press lists for client events

- Coordinated & executed editor presentations for fashion collections

Skills

Client Management

Sales

Business Development

Media Planning

Business Strategy

Email Marketing

Merchandising

Analytics

Social Media

Microsoft Office Suite

Salesforce

JIRA

HootSuite

Adobe Marketing Cloud

HubSpot

Optimizely

Chartbeat

Yesmail

MailChimp

Education

Fashion Institute of Techonology
A.A in Advertising Marketing Communication
2010

 

Duke University | Coursera
Beginners Guide to Irrational Behavior
2013

 

 

Community Involvement
Religious School Art Director | Temple Emanuel

​2012 - 2013

 

- Taught Jewish values, traditions, & cultural aspects through various types of artwork

- Engaged in communication & participation with students ages Pre-Kindergarten to 8th grade

- Managed high-school classroom assistants

 

J Triad | Temple Emanuel

​2011 - 2013

 

- Coordinated and participated in community events and volunteer oppotunies

- Contibuted to new member recruitment

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